Following the success of HEL YES! last year, The Finnish Institute in London is delighted to unveil its next project for London Design Festival: REDDRESS. Designed by Aamu Song, REDDRESS is an interactive installation and performance space in the form of a colossal, red dress.
Aiming to question the roles that we play as the participant or performer, as well as elevating the experiential boundaries of this versatile relationship, REDDRESS goes one step further and binds all involved together with something more than just emotion; it is a physical exploration that further strengthens the connection between them.
From 22 to 25 September, REDDRESS will be exhibited for the first time in London at York Hall in Bethnal Green. Realised in over 550 metres of Kvadrat’s classic Divina wool fabric, this extraordinary red dress is worn by a performer who will climb a concealed staircase to immerse herself into the billowing material. Reaching an impressive 20 metres in diametre, the dress can accommodate up to 238 people within the gigantic pockets of its folds allowing the audience members to fully engross themselves into the space and moment.
“We are very excited to bring all this redness to London Design Festival and to the beautiful York Hall. London has such an aura that if we make something great it will enjoy it. London and the Finnish Institute in London team inspired us to make REDDRESS even more red and more rich in 2011 with events, REDSHOP and special REDBOOK. I wish REDDRESS also inspires London”, Aamu Song enthuses.
Taking to the REDDRESS evening stage is unique debut collaboration between established Finnish musicians; vocalist Emma Salokoski and guitarist Jarmo Saari and the string quartet from Britten Sinfonia. REDDRESS audiences will experience the most original and creative performances with each evening act accompanied by one of the most dynamic chamber orchestras in Europe whose recent collaborations include Nitin Sawhney, Joanna MacGregor and the Michael Clark Company. The evening concerts are ticketed and available to book at www.reddress.fi.
REDDRESS will also host free daytime events and talks including ‘Meet the Designers’, an exclusive launch of REDBOOK, REDLOOKS workshop and a dance event for families at the neighbouring V&A Museum of Childhood.
On-site for the duration of REDDRESS will be REDSHOP, offering many exclusively designed red products, including the quirky yet functional and inspirational pieces designed by Aamu Song and Johan Olin’s COMPANY as well as limited editions by innovative guest designers such as Vuokko Nurmesniemi, Nene Tsuboi and Vík Prjónsdóttir.
“We are extremely pleased to be working with Aamu Song and Johan Olin's COMPANY, one of Finland's top creative duos. They are a truly imaginative pair who effortlessly ventures from design to art, architecture and craft. REDDRESS creates an exciting and thought-provoking experience for Londoners - and continues to strengthen the links between London and Helsinki, the two world-class design cities ", says Hanna Harris, Programme Director for Arts & Culture at the Finnish Institute.
The REDDRESS event is part of the international programme of World Design Capital Helsinki 2012. REDDRESS is part of the permanent collection of Design Museum, Helsinki, Finland.
REDDRESS will be open from Thursday to Saturday, 1pm to 5pm and Sunday, 11am to 4pm. Admission free. Ticketed evening performances will run Thursday to Saturday at 7pm.
REDDRESS is supported by the Embassy of Finland in London.