This year's Women of the World Festival at London's Southbank Centre celebrates Finnish achievements in equality and feminism with highlights from Monokini 2.0 by Nutty Tarts art collective and the author of The Nordic Theory of Everything Anu Partanen. The WOW Marketplace also showcases the Finnish maternity package over the festival weekend.
The Finnish art collective Nutty Tarts is presenting their art project Monokini 2.0 – Who Says You Need Two? The Story of Art and Social Impact Coming Together as part of the WOW Bites programme. Monokini 2.0 is the brainchild of artists Katriina Haikala and Vilma Metteri (Nutty Tarts) – and based on the original idea by Elina Halttunen, ‘the woman with one tit’. The multidisciplinary artists, Katriina Haikala and Vilma Metteri have been collaborating since 2007 under the name Tärähtäneet ämmät / Nutty Tarts.
"Like the WOW Festival, Monokini 2.0's ethos is for everyone. Even though the project dances around the topic of breast cancer, it speaks for all the women out there – we all are influenced by the unrealistic body and beauty ideals that are created by the beauty and fashion industry”, says Katriina Haikala.
Anu Partanen, author of The Nordic Theory of Everything, is taking part in a series of panel discussions on gender equality over the festival weekend. Partanen is a Finnish journalist now living and working in the United States. Her book The Nordic Theory of Everything looks at the Nordic model on childcare, education and medicine versus ‘the American dream’.
The Finnish maternity package is showcased at the WOW Marketplace at Southbank Centre’s Royal Festival Hall on Friday 10th March and Saturday 11th March. WOW Marketplace has free entry and is open to public 10am–6pm. Heikki Tiittanen, CEO and Founding Father of the Finnish Baby Box company, will participate in Childcare Utopia discussion Sunday 12th March.
The Finnish acts at the WOW Festival are part of the Nordic Matters, a year-long festival at the Southbank Centre, featuring a big variety of performances, concerts, literature readings, architecture, design and crafts, as well as a number of seminars and talks from the Nordic countries. The festival has had a booming start with a programme built around the core Nordic values such as gender equality, sustainability, children and youth.
Text: Finnish Institute in London